You might be on the fence whether it's worth your time to be on LinkedIn. Here's a couple of stats to get you over that fence.
LinkedIn has over 414 million users
Every 2 seconds a new person joins LinkedIn
90 % of decision makers will not buy from a cold call or an unsolicited email
And my favourite
LinkedIn is 277% more effective for lead generation than Facebook or Twitter.
Who Should Be Using LinkedIn?
- B2B owners
- Coaches and consultants
- Marketing professionals
- Sales leaders
- Website and graphic designers
- Virtual Assistants
- Any professional service provider
- Basically anyone who wants to begin using LinkedIn as a way to generate leads and position yourself as the go-to person in your industry.
So hopefully you see the power and potential in using LinkedIn for your business.
The question is; is your LinkedIn etiquette inviting people in or turning them off?
Below are 10 do’s and don’ts while on LinkedIn.
1) Never-ever send the default invite request
Always make it personal. Go to their profile and see if you have anything in common. Are you in the same industry? Are you in the same group? Have you completed one of their programs or have any past association? Give them a reason to say “yes” I want to connect with this person.
Side note: if you’re on your phone or iPad you won’t be given the option of sending a personalized invite so please wait till you’re on your computer to send invites.
2) Professional Picture
No selfies allowed! The first item on your profile that people look at is your picture and first impressions count. So no family pictures or pictures of you with your beloved pet…save those for Facebook. Have someone take a nice head shot of you wearing nice clothes, hair done and have a welcoming smile.
And don’t skip the picture – no picture makes your profile look sketchy and who wants to connect with someone that doesn’t even have a picture up?
3) Always send a welcome message
If someone has approved your connection invite always send a message thanking them. This is NOT the place to send them a sales pitch. Remember it’s important to spend time building a relationship otherwise you’re just spamming them and no one likes that.
4) Never send spammy messages
LinkedIn’s messenger is a very powerful way to connect with your prospects and build on the like, know and trust. Do not abuse this resource by sending promotional and sale pitches to your connections. Do use this resource as a way to establish your expertise by being informative and going out of your way to help your connections.
5) Respond promptly to messages
If someone has taken the time to message you it’s only polite to respond to their message in a timely matter. Even if it’s to tell them that you’ll get back to them later, let them know you appreciate the outreach and that you consider their message important.
6) No mass messages
I don’t know what’s worse. Receiving a mass message or receiving a mass message that has no significance to me or my business. Again, I cannot stress this enough you’re trying to build relationships so doing mass messages, although saves you time, in the long run hurts you because everyone on the list sees that they weren’t the only ones to get your message. Another problem with mass messages is that it’s relatively easy to send a message that won’t apply to some of your connections. For instance, I once got a mass message from a connection and was about an article about men nearing retirement. Sorry not a man and not close to retirement. So the message was not appropriate and I saw that this connection had sent it to a lot of other people. That doesn’t build the relationship, if anything it takes it back a step so that connection now has to work harder to build on the like, know and trust.
7) Never give or accept recommendations from people you don’t know
Connections might from time to time ask for recommendations even though you’ve had no previous association with them. You might even be tempted to accept a recommendation from someone that hasn’t had experience with you. Don’t do it! This is your name and your credibility on the line. Only accept and give recommendations that are true. It's not worth the consequences if found out or the person who gave the recommendation has a reputation of being untrustworthy or worse.
8) No self-serving content in groups
What I mean by self-serving is posting content that doesn’t educate, inform or help the other members. It’s promotional and the only person it helps is yourself which in groups usually back fires. Groups are intended to be helpful and supportive so if you’re being promotional and spammy you’re going to get kicked out. And that’s bad for two reasons:
a) You’re not building on the like, know and trust if you’re coming across as only in it for yourself and
b) Why would you take the chance of getting kicked out of a group that is full of your ideal clients! Crazy!
9) Don’t criticize
Although LinkedIn is a professional network it’s still a social network. So you can give your opinion but don’t put anyone down in the process or go out of your way to criticize someone. You want to be seen as one of the “good guys” not a hater.
10) Post appropriate content
LinkedIn has been nicknamed “the professional” so that gives you a clear indication of the type of content you should be posting. Your favourite cat videos, selfies of yourself and the other “stuff” you see on Facebook stays on Facebook. Business orientated content only please!
If you keep to these 10 LinkedIn etiquette tips and best practices you're well on your way to dominating LinkedIn!
Let me know what new trends you’re seeing in LinkedIn that makes you less than happy?
About the Author
Angela Grover is the founder of Virtually A to Z and the creator of the Path to Endless Clients System. She helps Coaches who are struggling to find leads every single month to double their revenue, grow their online visibility while they make a big impact in the world with their unique message.
For a free Path to Endless Clients strategy call visit